Like Trump, he plans to leverage his celebrity and prominence as television personality in connecting with a core demographic and attracting voting base as he challenges for leadership of Canada's Conservative party.
O'Leary intends to win both the nomination and the general election by winning the youth vote. He plans to target 18-35 year-olds. Attracting this demographic and turning them into evangelists of his message is a signature part of his strategy. And, O'Leary believes no one else can challenge him in this demographic.
Speaking with the Toronto Sun, he said: “There’s no other candidate that connects with the young with the way I can. They grew up with me; I’ve been on television forever.”
Read the full story here: Kevin O'Leary and how he would govern Canada