The vape wars are coming: Companies prepare for the next battle in the cannabis market

Vape pens like this one, with pre-loaded cartridges of cannabis extract, will soon be legal in Canada. (Nam Y. Huh/The Associated Press)

There is no doubt that the leading licensed cannabis producers in Canada are making progress before legal sales of vape.

We must remember that cannabis, also known as marijuana, among many other names, contains within its compounds the molecule of THC or tetrahydrocannabinol, which is the psychoactive or psychotropic compound of the cannabis plant, present in its varieties or strains, being selected for use for recreational and medicinal purposes. According to the United Nations Organization, it is the most widely used illicit substance in the world. The legal regulation of cannabis is different in each country, and there are both detractors and defenders of their decriminalization.

It is already well known that some countries have intensified their control over the distribution of the substance. However, its medicinal use has also been authorized in some European countries, also in Canada, Australia, and several the United States.

A wave of imminent legalization

It has been emphasized that, with the next wave of legalization of imminent cannabis, the marijuana business is once again the business of mergers and acquisitions. If the last phase was all about production and distribution, this phase may be dominated by technology.

In this way, it is necessary to speak specifically of vape pens. These are among a number of new products, including groceries, beverages, and extracts, which will be legally sold in Canada in mid-December.

Even so, it could be said that this explains why Canadian cannabis company Auxly Cannabis Group Inc. has partnered with British tobacco giant Imperial Brands in an agreement for more than $ 120 million. Imperial has a foothold in the cannabis market and Auxly gains exclusive access to Imperial vape IP, technology and research.

Likewise, it is essential to mention that analysts say that vaping could become the driving force of the cannabis recreational market.

Clearly, the industry is still in its early stages. Scandals and jolts are still common. In this way, the valuations of these companies are still constantly changing, and the future of the industry is subject to almost infinite speculation.

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Source: Peter Armstrong | CBC News